The building’s distinct architecture quickly establishes it as an Atlantic City Boardwalk mainstay, so much so that it later inspires the HBO show, Boardwalk Empire.ġ977: Bally Manufacturing, a world-leading slot machine producer, buys the property and starts work on the first Bally’s casino, Bally’s Park Place, which opens two years later.ġ989: Bally’s Park Place unveils its unique rose-glass hotel, standing tall next to the casino and offering guests quality comfort and convenience.ġ997: The Wild Wild West Casino opens and takes its spot as Park Place’s Western-themed neighbor.Ģ000: Bally’s Park Place renames itself Bally’s Atlantic City. While we feel the best is yet to come, check out the timeline below for some of Bally's biggest moments.ġ906: The Marlborough-Blenheim Hotel opens. With decades of experience operating US casinos and the online expertise gained from our merger with European gaming powerhouse Gamesys, the new Bally’s embraces our history while building the future of the omnichannel customer experience. Over the years, Bally’s commitment to fun and games with integrity has never changed.

Now you can experience those same Bally thrills from any device, wherever you are in New Jersey! Here at Bally’s, we’re known for providing boundless fun and thrilling moments at our casinos across the US. Synonymous with memorable visits since the 1979 opening of our iconic Atlantic City casino resort, we’ve reimagined the casino experience for the digital age with our new Bally Casino. Our exciting array of games – from blackjack to slots to craps – puts the real-money excitement of a visit to Bally’s Atlantic City or another one of our classic casino resorts into the palm of your hand.

One of gaming’s oldest and most trusted names is now New Jersey’s newest online casino.Įight decades of producing fun was the inspiration for our Bally Casino website and app. About Us – Bally Casino About Bally Casino

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